If you're not using Pinterest for your business, you're missing out! Pinterest is a great way to connect with potential customers and promote your products or services. In this blog post, we'll explain why Pinterest is a valuable tool for businesses and how to get started. Keep reading to learn more!
Reaching Existing and New Customers
As of 2019, Pinterest had 431 million active monthly users, and growing. It is one of the biggest social media sites in the world, giving you access to a vast range of potential new customers.
You'll also find many of your existing customers on the platform. This allows you to build a reputation quickly as your current customers will subscribe and interact with your posts.
One of the best things about Pinterest is that its users are much more engaged than other social media platforms. With Facebook and Twitter, for example, it's all about getting followers. However, on Pinterest, users are much more likely to share your content, giving you much greater exposure.
Helping You to Identify Key Trends
Pinterest isn't just great at helping you attract and engage with customers; it can also help you identify key trends. Delivering fresh content that your audience wants is crucial to your success. To do this, you need to know what's trending.
You can use a tool on the site that shows you the top trends, and it also shows you what time search queries for the most significant trends typically occur. This can significantly help with your marketing efforts as you'll know what to market and when to post to gain the most exposure.
Driving Traffic to Your Site
Another reason to sign up for Pinterest is that it can drive more traffic to your website. Did you know the platform can drive more traffic to your website than other social media sites?
However, you need to deliver great content to drive traffic to your site. So, while Pinterest can potentially drive a lot of new traffic your way, it all depends upon how successful your posts are.
Great for Smaller Businesses
Pinterest is great for smaller businesses as it doesn't focus on brands. That is, users aren't just searching for well-known businesses and products, which gives smaller, unknown brands a chance at success on the platform as bigger businesses.
These are just some of the top reasons you should use Pinterest for your business. It can deliver many great benefits, including helping you grow your business and develop a loyal and engaged fanbase. However, remember that you'll only experience these benefits if you know how to use Pinterest properly.
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Frequently Asked Questions
How do I use Pinterest for business?
Pinterest is a great social media platform for businesses because it allows you to share images of your products or services with your followers. You can also use Pinterest to create boards that showcase your products or services and pin articles and other content related to your business. Book your Marketing Consultation today if you need help figuring out what platform will work best for you.
Is a business account free on Pinterest?
Yes, a business account is free on Pinterest. The only difference between a business account and a personal account is that businesses can create boards with pins that have links to their websites. This allows businesses to track how many people are clicking on the pins from their website and driving traffic back to their site.
Is a Pinterest business account worth it?
Yes, a Pinterest business account is worth it. A Pinterest business account can help you reach new customers, promote your products and services, and drive traffic to your website. Plus, there are several features available only to business accounts, such as creating pins with multiple images and videos, tracking stats on your pins and boards, and adding a call-to-action button to your pins.
Book your Marketing Consultation today if you need help figuring out what platform will work best for you.
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